By Dino-Ray Ramos
March 27, 2019 3:00pm
Freeform Breaks Up With Society And “Unchecks All The Boxes” With New Inclusive Brand Narrative Spot
Freeform is not messing around when it comes to their commitment to their brand of authentic storytelling. In a new brand-narrative video, an inclusive group of people recite a letter that starts: “Dear Society, This is a break-up. Baby, we’re moving on. You’ve always been self-centered. You’ve always been telling us what to do and…you’re kind of dick.”
The video appropriately titled “Dear Society, We’re Breaking Up” continues Freeform’s mantra of “A Little Forward” and pushes the envelope more when it comes to people standing up and being unapologetic for where they come from, who they love, and how they look. It very much speaks to Freeform’s growing brand of series like grown-ish, Good Trouble, Shadowhunters and Marvel’s Cloak & Dagger which have moved the needle when it comes to challenging outdated societal standards and reevaluating the landscape of cultural norms.