Compadre
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Dancing with the Stars

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NOT THE SAME OLD SONG & DANCE

With the 28th season of Dancing with the Stars on the horizon, ABC shimmied over to Compadre in hopes that we could design a refreshed marketing toolkit that blended effortless flair with a healthy dose of polish. As devout believers in the old adage, “it takes two to rebrand,” we were more than happy to show them our moves.

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Borrowing loosely from the redesigned DWTS stage, we combined Art Deco elements with Roaring Twenties glamour to develop a visual language that was straight out of a soirée at the Gatsby mansion.

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ON AIR MARKETING PACKAGE ELEMENTS

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